You know your business well, but still you are unable to convert the visitors into the potential buyers. There are certain reasons which might add to your woes so that the revenue is not generated in order to meet up the set standards. The conversion optimization is not increased or if increased is not fetching enough revenues for your websites. There are few factors which might be taken into consideration.
You Quote a Psychological Pricing which is not fair
The whole dollar prices always underperform or outrun the compared prices at one cent less.
What is the need of the Customers?
The customer today wants the benefits, not the solutions. Providing a solution to an industry based problem would land you nowhere. When you focus on benefits and increase conversion rate, your customer is happy with you.
What is the Life Force of CRO?
Data is the life force for the industry and with the constantly changing data, a tab needs to be maintained for all the monitoring and to make the website as effective as possible.
The Emotions Displayed on faces improve the Consumer Shopping Experience
There are a bunch of people who get attracted by the pictures of the products posted on the website. These images are a powerful device in order to make the visitors into a buyer. Their post emotions and the expressions on their faces have a great impact on consumers.
- You should avoid writing vague selling points (make sure they know this product is unique)
- Instead of beating around the bush, your ecommerce website should keep it simple and straightforward when the customer is shopping online on your e-commerce website.
How attractive is your Website?
With the high quality images, best practice action verbs and professionally designed tabs and buttons the customer is lured to view your website. Always keep SEO in mind, choose the right keywords, Add Negative Keywords, and make sure the content is well written and interesting.
Google always suggests finding the right keyword to strike a balance in the search that isn’t too specific or too general. By using keywords that user are able to find the product or service they are looking for. One should not Waste the user’s Time with useless info.
The websites should be specific and should not pry for too much information form the user. If done so, then the user may opt out to buy a particular product. There should not be any kind of roadblocks like phone numbers, email ids, etc. that may turn away potential customers.
You should cut out Extra Distractions from your Website Pages
There are sometimes unusual distractions on your ecommerce website which is displayed on the page causing the user to click on it and lose focus on your product. Asking too much assurancefrom a potential customer gives them anxiety. Go through the website thoroughly and remove anything that may cause tension or distract visitors from your most important conversion objects.
A Huge Percentage of People like Facebook Pages to receive Discounts Deals and Coupons
The most effective way to generate traffic to your website is through coupons, discounts, promotional deals when publicized on social media sites. You may increase the conversion optimization percentage of these pages and the revenue will automatically shoot up. As most people are active on Facebook and twitter, you may just find potential customers on these social media pages. By offering them coupons as something exclusive and stressing the dollar amount received, more visitors will be inclined to click through and become a consumer.
Ask random, anonymous and as many people for feedback
There should be feedback maintained in the repository from the customers as well the random people about the websites. This will help in quantitative data testing and qualitative information such as a first experience, first usability and first prize. This will also help in increasing the productivity of the website.